Trendy-K Culture eMag Initiative
Status:
Proposed
Year:
2026
Type:
Online Content
Size:
Client:
Model Line Company
Location:
Seoul to S.E. Asia, America & MENA
Trendy-K eMagazine
A digital magazine platform that delivers K-fashion, K-beauty, and K-lifestyle in each market's native language — aggregating a fragmented K-culture and connecting it to global consumers. This plan was originally conceived as a content engine, part of the MLC model line's new business plan.
Background
"K" is no longer Korea's alone. Born in Korea, it has expanded into an "open" culture that embraces everyone who enjoys Korean sensibilities and style — beyond the physical borders of the Republic of Korea.
An era where idol groups of entirely foreign members debut in Korea, and works rooted in Korea become bestsellers under non-Korean authors. The task for "K" is no longer to guard a fixed Korean identity, but to embrace the global fandom that enjoys it. Trendy-K mediates this expanded current of K through content.
The Concept
This is a digital lifestyle magazine in the local language covering the entire lifestyle, with a focus on Korean fashion and beauty. Rather than simply providing multilingual translated content, we aim to be a "Korean lifestyle content hub" that fosters deep connections with local consumers by incorporating cultural elements of each market into our content.
Marketing Approach
This is a digital lifestyle magazine in the local language covering the entire lifestyle, with a focus on Korean fashion and beauty. Rather than simply providing multilingual translated content, we aim to be a "Korean lifestyle content hub" that fosters deep connections with local consumers by incorporating cultural elements of each market into our content.
We intend to approach the main target audience of MZ generation women who are enthusiastic about K-culture through four methods: social media, influencer collaborations, cross-cultural promotions, and technology-based approaches.
Four Business Pillars
MLC Model Line, already a well-known brand in the Korean fashion market, plans to operate a total K-lifestyle business alongside the newly created Trendy-K. This will be achieved through four pillars—agency, licensing, and events—in collaboration with partners spanning fashion, beauty, and lifestyle. Trendy-K will serve as the central hub connecting these four pillars, acting as a content engine that provides media power.
The Leadership Team
This initiative is joined by EJ Park of the MLC model line, who has extensive experience in fashion and fitness events, along with CEO Jonghoon (Gary) Koo, a brand/online content expert, writer Bongseok Kim, who has long experience as a cultural critic and content editor, as the editor-in-chief, and CEO Jaeyeop Kim, who is famous as an acting coach for numerous Hallyu stars.
Partner with Us
We invite strategic partners in beauty, fashion, and wellness, and Series A investors, to build the next chapter with us. The capital behind Trendy-K's platform, content, and brand recovers within three years — not a cost, but the launchpad for MLC Modelline's global scale-up.
Trendy-K eMagazine
A digital magazine platform that delivers K-fashion, K-beauty, and K-lifestyle in each market's native language — aggregating a fragmented K-culture and connecting it to global consumers. This plan was originally conceived as a content engine, part of the MLC model line's new business plan.
Background
"K" is no longer Korea's alone. Born in Korea, it has expanded into an "open" culture that embraces everyone who enjoys Korean sensibilities and style — beyond the physical borders of the Republic of Korea.
An era where idol groups of entirely foreign members debut in Korea, and works rooted in Korea become bestsellers under non-Korean authors. The task for "K" is no longer to guard a fixed Korean identity, but to embrace the global fandom that enjoys it. Trendy-K mediates this expanded current of K through content.
The Concept
This is a digital lifestyle magazine in the local language covering the entire lifestyle, with a focus on Korean fashion and beauty. Rather than simply providing multilingual translated content, we aim to be a "Korean lifestyle content hub" that fosters deep connections with local consumers by incorporating cultural elements of each market into our content.
Marketing Approach
This is a digital lifestyle magazine in the local language covering the entire lifestyle, with a focus on Korean fashion and beauty. Rather than simply providing multilingual translated content, we aim to be a "Korean lifestyle content hub" that fosters deep connections with local consumers by incorporating cultural elements of each market into our content.
We intend to approach the main target audience of MZ generation women who are enthusiastic about K-culture through four methods: social media, influencer collaborations, cross-cultural promotions, and technology-based approaches.
Four Business Pillars
MLC Model Line, already a well-known brand in the Korean fashion market, plans to operate a total K-lifestyle business alongside the newly created Trendy-K. This will be achieved through four pillars—agency, licensing, and events—in collaboration with partners spanning fashion, beauty, and lifestyle. Trendy-K will serve as the central hub connecting these four pillars, acting as a content engine that provides media power.
The Leadership Team
This initiative is joined by EJ Park of the MLC model line, who has extensive experience in fashion and fitness events, along with CEO Jonghoon (Gary) Koo, a brand/online content expert, writer Bongseok Kim, who has long experience as a cultural critic and content editor, as the editor-in-chief, and CEO Jaeyeop Kim, who is famous as an acting coach for numerous Hallyu stars.
Partner with Us
We invite strategic partners in beauty, fashion, and wellness, and Series A investors, to build the next chapter with us. The capital behind Trendy-K's platform, content, and brand recovers within three years — not a cost, but the launchpad for MLC Modelline's global scale-up.
Project team:
Summus Partners, Model Line, Bongseok Kim, Jaeyeop Kim
Building physics:
(Other works)
